Made for these parts

A new Sprout brand

After more than 10 years in business, we are excited to share that our brand has undergone a refresh. It comes with a new look and feel, colour and typography, and most excitingly, a new logo.

Why are we making this change?

As with everything we do, this change started with our customers. While global tech brands appeal to the masses, we do things a little differently. We’ve always been Australian-owned and designed, which helps us understand our customers’ way of life. This brand refresh helps us better tell the story of our uniquely Australian perspective and products.

The brand

The new brand visuals start with a nod to the role our products play in the lives of our customers. Just like a great accessory expands the ways you enjoy your technology, our expanding ‘O’ represents potential. This shape is repeated in our logo, our iconography and even our packaging.

Our new colour palette is boldly black and white, with accents that reflect the Australian landscape and help us highlight our sub-categories. Each of these colours has been chosen with both design and accessibility in mind.

And finally, our new imagery helps us bring the Sprout brand to life. They depict our beautiful landscapes, how our products can be used and the expanding potential of Australian life every day.

We hope you love the new Sprout as much as we do. After all, it’s made for you as much as it’s made for these parts.

Australian Owned
Design Driven
Made for these parts
Tech Obsessed

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