|Goodbye Nokia, hello Microsoft Lumia||07/11/2014|
|Sprout accessories heralds the rebirth of the Lumia phone under the Microsoft banner. We say goodbye Nokia Lumia and say hello to Microsoft Lumia.|
From humble beginnings with its 1984 transportable phone, the Mobira Talkman (weighing in at just under 5kg), through to more recent models like the Nokia Lumia, Nokia has enjoyed many market successes. Indeed, Nokia has been a dominating presence in the Australian mobile phone market for nearly 30 years. In this post, Sprout accessories says farewell to Nokia Lumia and heralds the rebirth of Microsoft Lumia.
The rise and fall of a mobile giant
In 2003, the Nokia 1100 was the bestselling mobile phone of all time, selling over 200 million handsets and being named the top-selling consumer electronics product worldwide. Nokia grew to become a key player in the mobile market with the launch of innovative products featuring Wi-Fi, GPS, radio, internet, Bluetooth, music player, video and camera functions. Most people would be able to name one Nokia mobile phone they’ve owned at one time or another.
Rebirth - the Microsoft Lumia
However, nothing stands still in the world of mobile technology and Nokia is no exception. Following Microsoft’s acquisition of Nokia’s device and service business just over a year ago, Microsoft has announced that whilst it will continue to sell the popular Lumia mobile phone, the Nokia name will be dropped, with future devices being sold under the Microsoft Lumia brand.
This isn't surprising as Microsoft has gradually been transitioning, with name changes to its apps to bolster the Microsoft Lumia brand, and the changes will also be reflected on the company’s websites and official social media sites.
Microsoft has assured Lumia lovers that the promise of a great phone experience that underpins the Lumia brand will continue, boosted by other Microsoft offerings, such as Office 365, Skype, Bing and OneDrive. There will also be potential utilisation of Xbox technology into mobile phones (such as gesture and voice control).
The industry-lauded Nokia camera technology will also be retained, Microsoft having recognised this important feature as one which differentiates Lumia from its competitors. Microsoft has also promised to continue product support and honour customer warranties for the current Nokia Lumia devices, including the Lumia 830 and Lumia 730/735.
If you have a sentimental attachment to the Nokia brand, fear not as Microsoft has confirmed it will continue to use the Nokia name for entry-level mobile phones (those that run on 2G).
Embrace change with a new Sprout phone case
So, as we say goodbye to the old and hello to the new, it’s a good time to embrace change and treat your mobile phone to a new phone case from Sprout. Sprout is an Australian brand that can be found in over 300 retail locations and you can also buy phone cases online.